Search Engine Marketing - Optimising Your Website For MSN

Tip! Page Headlines should have Keywords. Page headlines are important for the search engines as well as for the visitors.

SE optimisation is a hot topic in internet marketing, so we have written a series of primers on the important factors in getting high search engine rankings. Each search engine is different and different search marketing techniques need to be used to get good rankings on them all.

MSN is the easiest of the search engines to get a competitive listing on. The important factors that need to be considered for MSN are as follows.

On Page

MSN reads and uses meta tags when ranking sites, so proper keywords at an appropriate density should be included. Title and descriptions should also include the keywords prominently and in the exact phrase that you want to rank on.

MSN also looks for keywords in the text and measures the same factors of prominence, density and close to links that Yahoo does.

Tip! Submit the site manually. Submit your site manually to the top search engines, because at times the automatic programs do not work and many search engines can penalize you for using automatic submission programs.

Off Page

MSN has a high tolerance for reciprocal links and does not seem to apply any ageing or stability criteria to them.

When Microsoft finally decide that they are in the search engine business, things may change. But for the moment the fact is that you can put together a new site, add a few low quality reciprocal links and get a high ranking on MSN relatively easily. That is not always a bad thing. In fact, it is healthy to give new site some traffic and some exposure, to avoid an internet where the rich get richer, in search engine terms.

Tip! Do you have a secondary XML sitemap designed for search engines.(search: XML sitemap generator)

However the pitfall that I have seen is where sites get a good MSN ranking and then feel that the good Yahoo and the good Google ranking are only a matter of time. Each search engine places importance on different criteria and it measures them in different ways. Some links that get picked up by MSN will never be added by Google. So, celebrate your MSN ranking, but persevere with the search for top quality backlinks. Remember, this is a long term program and it will produce results in the long term.

Mark McCormack is a twenty year veteran of B2B marketing with extensive experience of internet marketing. His business, Markmedia, offers interim managment and consultancy advice in the UK. Their website is http://www.markmedia.org.uk and Mark can be contacted at mark@markmedia.org.uk.

 

 

 

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Search Engine Results on Making Money

Tip! Check for errors. The website should be checked for spellings and html checker before submitting it to search engines for indexing, because too many errors can levy a penalty.

As with so many businesses in the 21st century, profit systems and investment scheme’s wrangle over top search engine positions. The reason for this is quite obvious even to the layman who understands that the world wide web has so much focus placed upon it in terms of marketing. It is simply available to so many people that any serious industry would be either incredibly brave or extremely silly to ignore its potential.

There is however a slight problem with the search engine results as far as marketing is concerned. For example, how often do you type a query into Google and NOT return eBay somewhere in the top 10 results or Google ad? E-bay auctions so many things with so many possible keywords in their item descriptions that it is almost impossible for it not to be listed. If you type in Mazda Parts, I’m sure somebody somewhere will be selling a part from a Mazda on eBay and with so many back-links how could it not be shown? In reality you actually wanted a list of businesses selling spare parts for cars.

Tip! Do not overuse your keywords or keyword phrases in an attempt to increase web site traffic. Most search engines have a content regulation system.

The same is true for investments or money making online. Yes I’m sure somebody is selling a book about how to make money online or with investment advice, or simply selling "information" which will be e-mailed to you upon your successful bid (which no doubt will simple be a short e-mail advising you to visit the sellers website). Equally you will probably return several results for forums on making money, or worse which merely contain a message regarding it. Some website written by someone specifically to advertise their affiliate link with the title ‘Yes you can make money online’ is sure to be found probably in the top 10 or 20 results.

Tip! Do you have a secondary XML sitemap designed for search engines.(search: XML sitemap generator)

But when you typed ‘make money’, you didn’t want all that baloney really. You wanted a list of sites which offer you the opportunity to do so, each will contain their own terms and conditions along with all the information you need to make a decision before moving to the next result if you didn’t sign up to the previous one.

The simple truth is, if you are marketing a website which requires hits for key words such as ‘make money’, with over 170 million pages returned in the results of which you can sometimes only view the first 250, their is little chance of search engines being of any real use to you.

Billy Middleton is the creator of the new poundpyramid where you earn a FIXED return of 25000 per share.

 

 

 

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